DRIVE FOR SUSTAINABILITY
PRESENTED BY WM
At the Regions Tradition presented by Coca-Cola, we recognize that hosting a large-scale tournament comes with both a tremendous opportunity and an important responsibility. As we welcome thousands of fans, players, and partners to Birmingham each year, we are deeply committed to ensuring the event creates a lasting positive impact — not just for youth charities, but for the environment and community that make this tournament possible.
In partnership with WM, we are committed to implementing credible sustainability initiatives that both reduce negative environmental impacts and drive positive change in our community.
FOCUS AREAS AND HIGHLIGHTS:
ENVIRONMENT
Waste Reduction & Sustainable Operations
We’re dedicated to making the Regions Tradition as Zero-Waste and sustainable as possible. In partnership with WM, Thursday’s round will be called “Go Green Day presented by WM” with onsite volunteers available to assist with recycling information and sorting. In this partnership, we commit to measuring and mitigating our environmental impact across tournament operations.
COMMUNITY
Inclusive & Engaging
The Regions Tradition hosts a variety of events throughout tournament week and beyond, supporting key initiatives such as financial literacy, youth development, growing the game of golf, and inclusive adaptive golf experiences, among others.
Since 1992, the tournament has raised more than $25 million for local charities, with Children’s of Alabama as the primary beneficiary. We’re also proud to offer some of the most affordable ticket prices on the PGA TOUR, helping ensure the event remains accessible to golf fans throughout the community.
ECONOMY
$25M+ Economic Impact
As one of the longest-running and most-popular events on the PGA TOUR Champions, the Regions Tradition welcomes thousands of spectators and creates a positive annual economic impact of over $25 million.
