The Regions Tradition presented by Coca-Cola is a proud supporter of the First Tee – Birmingham chapter. First Tee is a youth development organization teaching young people positive values such as honesty, integrity, confidence and respect while using the game of golf as a tool. First Tee lessons are taught at area learning centers, various golf courses and through in-school programs. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do.