What is the Coca-Cola Spectator Village?
The Coca-Cola Spectator Village is located on the back half of the driving range tee and offers great views of players hitting on the range. This area is open to the public and features multiple food trucks, vendor tents, and fun for all ages. New for 2025, the Coca-Cola Pavilion will include tournament merchandise, beverages, and more. Come enjoy this tournament hot spot!

COCA-COLA PAVILION
NEW FOR 2025! You won’t want to miss out on the fun in the Coca-Cola Pavilion. This tent will include a Coca-Cola Hydration Station, a cocktail bar, a golf simulator, tournament merchandise, and is the best spot to watch the PGA Championship while enjoying the Tradition!

UAB MEDICINE
FAMILY COMFORT STATION
Introducing the UAB Medicine Family Comfort Station – a dedicated space designed to ensure both relaxation and convenience for families. This thoughtfully curated area features a Nursing Mothers’ Zone, offering a private and comfortable environment for new moms to nurse or pump, with all the amenities needed for a stress-free experience.

FOOD TRUCKS
Our food trucks offer a variety of delicious, local food to all fans onsite! This year’s food trucks will include Wasabi Juans, Eugene’s Hot Chicken, Nettie B’s Grill, Krazy Good BBQ, and more!

TOURNAMENT MERCHANDISE
Stop by the Merchandise Shop in the Coca-Cola Pavilion! Items for sale include exclusive tournament caps, golf shirts, pin flags, golf balls, accessories, t-shirts and children’s apparel. The merchandise shop will open when the gates open and remain open until the end of play. Receive 10% off at checkout if purchasing with a Regions Card!